Main Modules:

1. Introduction to Digital Marketing
2. Search Engine Optimization
3. Search Marketing
4. Web Site Analytics
5. Social Media
6. Email Marketing
7. Mobile Marketing
8. Display advertising
9. Strategy & Planning

1. Introduction to Digital Marketing
Topics include:
• Strategies in Digital Marketing
• Aligning Internet with Business Objectives
• Examples of Great Case Studies
• User Behavior & Navigation
• Branding & User Experience

2. Search Engine Optimization
Topics include:
• Stakeholders in Search
• Customer Insights
• On & off-page Optimization
• Meta Tags, Layout, Content Updates
• Inbound Links & Link Building

3. Search Marketing
Topics include:
• Campaign Management
• Conversion Tracking
• Targeting & Analytics
• Keyword Selection
• Conversion Metrics: CPA, CTR

4. Web Site Analytics
Topics include:
• Goal Configuration & Funnels
• Intelligence Reporting
• Conversions, Bounce Rate,
Traffic Sources, Scheduling etc.

5. Social Media
Topics include:
• What is Social Media Marketing?
• Overview of Facebook, Twitter,
LinkedIn, Blogging, YouTube and Flickr
• Building Brand Awareness Using
Social Media
• Social Media Management
• Insights and Analytics
• Best Practice Examples & case Studies

6. Email Marketing
Topics include:
• User Behavior
• Segmentation, Key Metrics
• Best Practice Case Studies
• Split Testing
• Campaign Process Optimization

7. Mobile Marketing
Topics include:
• SMS Strategy
• Mobile Advertising
• Mobile Optimized Websites
• 7 Step Process for Mobile Apps
• Proximity Marketing
• Strategic Steps
• Review & Testing

8. Display Advertising
Topics include:
• Tracking your Campaign
• Optimizing the Campaign
• Campaign Planning
• Running Effective Ads

9. Strategy & Planning
Topics include:
• Situation Analysis, Planning, Budget, Measurement
• Information Gathering & Research
• Key Strategy & Planning Concepts & Methodologies
• Best Practice Case Studies

Duration : 16 hours (8 Classes)
Fee : 35,000/= (Individual Training / Your own time table)